How to Write a Volunteer Job Description That Attracts the Right People

How to Write a Volunteer Job Description That Attracts the Right People

Series 2: Inviting Volunteers | Blog Post 2

About This Series: Inviting Volunteers

When it comes to volunteer engagement, how you ask matters just as much as what you ask for. This series explores the art of the invitation—how to move beyond generic recruitment and into meaningful connection. Because the right words, the right posture, and the right mindset can transform your volunteer culture from transactional to transformational.

In this post, we’re digging into one of the most overlooked (but essential) tools in your volunteer strategy: the job description. Because writing it well isn’t just about clarity—it’s about calling in the right people.

A Job Description Is More Than a Task List

Most volunteer job descriptions look like this:

• Set up tables

• Greet guests

• Hand out materials

• Clean up afterward

And while that’s all technically accurate, it doesn’t answer the real question in a potential volunteer’s mind:
“Why should I care?”

If we want people to feel excited—not just obligated—we have to go beyond logistics. Your job description is an invitation to be part of something bigger. It should speak to both the heart and the head.

Mindset Shift: From “We Need Help” to “You Belong Here”

A great volunteer job description doesn’t just describe the role—it reflects your mission, your values, and your culture.
It should say:

• “Here’s what we do.”

• “Here’s why it matters.”

• “Here’s how you can be part of it.”

When you write with intention, you attract people who align with your vision—people who want to contribute in a way that’s meaningful to them and helpful to you.

Five Key Elements of an Effective Volunteer Job Description

1. Start with the Why

Begin with a short paragraph that connects the role to the bigger picture.
Example:
“As a Welcome Volunteer, you’re the first face someone sees when they walk through our doors. You help create a sense of warmth, safety, and belonging for every guest.”

2. Highlight the Impact

Show how this role helps move the mission forward.

• Who benefits?

• What’s at stake?

• What’s the ripple effect?

This makes the role feel purposeful—not just practical.

3. Be Clear About Responsibilities

Yes, list the core duties—but keep it human.

• “Greet each guest with warmth and enthusiasm.”

• “Help set up the snack table so it’s welcoming and accessible.”

• “Support team members during check-in with a positive attitude.”

Avoid corporate or overly formal language. Clarity + warmth is your goal.

4. Define Time Expectations

Respect people’s time by being honest and specific:

• Weekly? Monthly? One-time?

• How long is each shift?

• Is training required?

Being upfront helps people self-select—and builds trust right away.

5. Name the Qualities You’re Looking For

Instead of just listing skills, describe the type of person who would thrive:

• “You love connecting with new people.”

• “You’re someone who notices the little things.”

• “You’re dependable and upbeat—even on busy days.”

This helps people see themselves in the role—and opt in authentically.

Bonus Tip: Give It a Welcoming Title

“Volunteer Greeter” is fine.
But “Welcome Team Host” or “Community Connector” paints a richer picture.

A thoughtful title helps convey the spirit of the work—not just the task.

The Right People Are Out There. The Right Words Help Them Find You.

A well-crafted volunteer job description isn’t just a to-do list. It’s a bridge between your mission and the people who want to help you carry it forward.

So before you post your next opportunity, pause and ask:

• Does this description reflect our values?

• Does it connect with people emotionally?

• Would I feel excited to say yes to this?

Because when you write with intention, you don’t just fill roles.
You invite people into something they can be proud of.